A mission-driven delivery marketplace
Rethinking what it means to order food from the restaurants in your neighborhood.
Client
Sesame
Duration
5 months
Services
Responsive web design, user research & testing, UX & wireframing, design systems, prototyping.
Project Overview
This mission-driven delivery marketplace was a startup created by restaurants, for restaurants. With a zero commission and open customer data model, Sesame’s goal is to support and collaborate with restaurant industry leaders by offering sustainable ways to manage their business, regain control of customer relationships and make more money.
Roles & Responsibilities
Research the competitive landscape to surface where others are succeeding and where there’s rooms for improvement. Interview both customers (those who are ordering the food) and establishments (those who are receiving orders and preparing the food) to better understand their unique experiences, problems they run into, perspectives on mission-driven, and wants and needs in relation to the product Sesame is trying to launch. Discuss findings with client and establish solutions on how to improve product based off results. Build out task flows and user journeys that lead to wireframes. Critique visual design directions and hone in on final approach. Develop design system and implement all visual treatment. Build out final prototype with animations, accounting for all edge cases.
A big part of this program was designing within the delicate balance between informing the customer and expediting their journey. The platform’s foundation revolves around how the customer is helping out restaurants by charging zero-commission, but the goal is to get them checking out with the least amount of friction.
As a pandemic project, one of the less obvious problems we uncovered while interviewing restaurant managers was the loss of “window shopping” for a place to eat while walking or driving down the street. In an effort to create a personalized touch, we sprinkled in fun interactions allowing the customer to preview the feeling of a restaurant.
